A Business Story

Seven dramatic :60 radio commercials that tell a compelling story.

When the client heard the finished spots, they said, "This is not only the best radio we've ever done; it's the best radio we've ever heard!"

Client: New England Telephone
Agency: Cabot Advertising
Writers: Doug Goransson, Jay Rose
Direct/Edit/Mix: Jay Rose

While these spots had a fairly high talent budget, we were able to use a lot of clever production techniques to keep the overall costs down. Here are some details.

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A Business Story

Seven dramatic :60 radio commercials that tell a compelling story.

While these spots had a fairly high talent budget, we were able to use a lot of clever production techniques to keep the overall costs down. Here are some details.

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